When Macy's Places a Link to Its Website with a Coupon

question 26

Multiple Choice

When Macy's places a link to its website with a coupon for its President's Day sale on an online lifestyle website,it is using which element of the promotional mix?

• A)advertising
• B)sales promotion
• C)publicity
• D)personal selling
• E)direct marketing

---

Definitions:

Work In Process

Inventory that includes items currently being manufactured but not yet completed.

Units

The individual items or product quantities produced or sold by a business.

FIFO Method

An inventory valuation method that assumes items purchased or produced first are sold first, and the newer inventory remains unsold.

Equivalent Units

Equivalent units are used in cost accounting to express the amount of work done on incomplete products in terms of fully completed units of output.