If Used Continuously,which of the Following Promotional Elements Will Most

question 60

Multiple Choice

If used continuously,which of the following promotional elements will most likely lose its effectiveness?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

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Definitions:

Projection

A defense mechanism where an individual ascribes their own unwanted thoughts, feelings, or motives to another person.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Pavlov's Dogs

An experiment by Ivan Pavlov demonstrating classical conditioning through the use of dogs, bells, and food, showing how associative learning works.

Little Albert

The subject of a famous psychology experiment by John B. Watson, demonstrating that emotional responses can be conditioned in humans.