All of the Following Guidelines Help Ensure the Success of Mobile

question 21

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing except which?

• A) Campaigns should match product characteristics to the needs, preferences, and lifestyles of the consumer.
• B) Communications should facilitate multitasking.
• C) Firms should create a mobile-ready app that is flashy and fun.
• D) Mobile apps should help shoppers make price comparisons.
• E) Communication should include extensive text and images to explain the features and benefits of the brand.

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Definitions:

Printer

An external or internal device that transfers digital documents and images onto physical paper or other media.

Digital Information

Data that has been encoded digitally, allowing for storage, retrieval, and manipulation on electronic devices.

Spooling

The process of sending data to a temporary storage area between the source and the destination to manage or synchronize the data flow.

Output

The result or product of a process, such as data or material, which is produced or delivered by a computer or machine.