Albert Searchware Is a Type of Search Engine Used at Company

question 173

Multiple Choice

Albert Searchware is a type of search engine used at company websites to handle customer questions. The firm is trying to determine what promotional strategy should be employed with its flagship product. It has determined that search engine software is in the growth stage of its product life cycle. Which of the following options should it employ?

• A) devote 40 percent of the promotional budget to a sales promotion that supplies the public with demonstration CDs to prove the merits of its software
• B) spend 30 percent of the budget in the effort to generate publicity for its software
• C) use the majority of its promotional budget on advertising that focuses on brand differences
• D) use a balanced budget and spend equally for each of the four promotional choices in an attempt to even out sales growth
• E) encourage its tech support staff to emphasize the superiority of its software and its after-sale support

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Definitions:

Kiliani-Fischer Chain Lengthening

A chemical reaction that increases the carbon chain length of aldoses by one carbon atom using cyanohydrin formation.

Optical Activity

The ability of a compound to rotate the plane of polarized light, indicating its chiral nature.

Adenosine Monophosphate

A nucleotide composed of an adenine base attached to a ribose sugar and single phosphate group; involved in energy transfer within cells.

Kiliani-Fischer Synthesis

A method for elongating the carbon chain of a monosaccharide, thereby facilitating the synthesis of higher carbohydrates.