Channel a in Figure 15-4 Above Represents Which Type of Promotional

question 9

Multiple Choice

Channel A in Figure 15-4 above represents which type of promotional channel strategy?

• A) direct
• B) indirect
• C) push
• D) pull
• E) vertical

---

Definitions:

Adolescence

The transitional stage of physical and psychological development that occurs between childhood and adulthood, typically from puberty to legal adulthood.

Self-Esteem

An individual's subjective evaluation of their own worth, including feelings of confidence, competence, and respect for oneself.

Coworkers' Ideas

Suggestions, concepts, or thoughts proposed by individuals working together within the same organization.

Self-Concept

An individual's perception of their own identity and personal characteristics.