During the Implementation Phase of an IMC Program, a Firm

question 220

Multiple Choice

During the implementation phase of an IMC program, a firm will ________ and carry out the promotion.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) identify possible advertising or promotional firms
• E) pretest the promotion

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Definitions:

Freight-in

The cost associated with transporting goods or inventory to a company, which is often included as part of the inventory cost.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including both raw materials and labor costs.

Operating Expenses

Expenses incurred during the normal operation of a business, not including the cost of goods sold.

Supplies Expense

The cost incurred from using supplies during an accounting period, recognized as an expense.