In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

---

Definitions:

ASE Automotive Certification

Revalidation of professional competence in automotive repair and service, recognized by the National Institute for Automotive Service Excellence.

Customer Service Industries

Sectors focused on the provision of services to meet the needs and expectations of customers, encompassing a wide range of businesses from retail to support.

Automotive Systems

Complex assemblies and networks within a vehicle that work together to ensure its operation, including electrical, engine, and safety systems.

Major Components

The primary or most important parts of a system, machine, or vehicle that are essential for its operation.