In Terms of a Promotional Schedule, Businesses Such as Ski

question 160

Multiple Choice

In terms of a promotional schedule, businesses such as ski resorts, airlines, and professional sports teams are likely to reduce their promotional activity

• A) when competitors leave the market.
• B) during the off-season.
• C) only when sales are down more than 10 to 20 percent.
• D) if they find cheaper social media options to be effective.
• E) when the target audience becomes younger.

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Definitions:

Positioning

In marketing, positioning refers to the technique by which marketers try to create an image or identity for a product, brand, or company in the perception of the target market.

Consultative Buying Centers

Groups within organizations that use a collaborative approach to purchasing, where members consult each other and consider different perspectives to make informed decisions.

Solicit Input

The act of seeking advice, opinions, or feedback from others to inform a decision or improve an outcome.

Formal Performance Evaluations

Structured assessments of an employee's job performance, usually conducted on a regular basis, to provide feedback and guide future improvements.