Traffic Generation Is

question 94

Multiple Choice

Traffic generation is

• A) the outcome of an offer designed to motivate people to visit a business.
• B) the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
• C) a direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
• D) the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.
• E) an increase in the amount of foot traffic in a retail establishment that coincides with a new advertising campaign.

---

Definitions:

Water Users

Individuals or groups that utilize water resources for purposes such as agriculture, industry, or domestic use.

Marginal Social Benefit

The incremental value for society resulting from the creation of an additional unit of a good or service.

Marginal Social Cost

The comprehensive expense to society for producing an extra unit of a good or service, encompassing both individual costs and external ones.

Pollution

The introduction of contaminants into the natural environment, causing adverse change.