List the Key Elements of the Promotional Mix

question 79

Essay

List the key elements of the promotional mix. Why are they used?

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Definitions:

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, reflecting the value of the business's reputation, brand, and other unquantifiable assets.

Impairment Test

A process used to determine if an asset's carrying amount exceeds its recoverable amount, indicating the asset may be impaired and its value should be written down.

Business Combination

The merger or acquisition of two or more companies to form a single business entity, often to enhance strategic positioning or achieve synergies.

Cost Model

An accounting method that values an asset based on its historical cost less any accumulated depreciation or impairment losses.