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What Are the Strengths/advantages and Weaknesses/disadvantages of Using Direct Marketing

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What are the strengths/advantages and weaknesses/disadvantages of using direct marketing in the promotional mix?

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Definitions:

Local Variable

A variable declared within a function or block, having its scope limited to that block or function, making it inaccessible from the outside.

Instance Variable

A variable that, when defined within a class, ensures every object instantiated from that class possesses its own distinct copy.

Method Definition

A method definition specifies the code to be executed when the method is called, including the method's name, return type, and parameters.

New Operator

A keyword used in programming to create instances of classes by allocating memory for the objects.

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