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Among popular purchases online, one category includes items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. This category contains items such as
Out-Group Exchange
Interaction that occurs when leaders and followers fail to create a sense of mutual trust, respect, or common fate.
Out-Group
A social group to which an individual does not identify or belong, often leading to them being viewed as "them" versus "us."
In-Group
A social group to which a person psychologically identifies as being a member, often leading to favoritism towards fellow members.
Trait Theories
Theories that focus on identifying specific personality traits and characteristics that are believed to lead to effective leadership and successful performance.
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