Careerbuilder

question 225

Multiple Choice

Careerbuilder.com has made its Monk-email site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-email have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

• A) viral marketing
• B) opt-out marketing
• C) customerization
• D) niche marketing
• E) buzz marketing

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Definitions:

Synchronous

Occurring, operating, or existing at the same time; coordinated in time.

Emotional Expressions

Observable manifestations of emotions, typically through facial expressions, body language, and vocal tones, communicating feelings to others.

Affect

A term in psychology referring to the experience of feeling or emotion.

Emotions

Complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.