Individuality and Interactivity Are Important Building Blocks for Buyer-Seller Relationships

question 181

Multiple Choice

Individuality and interactivity are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to (1) influence the timing and extent of the buyer-seller interaction and (2)

• A) demand product quality and timely service at lower prices than brick-and-mortar stores.
• B) shop confidently without fear of identity theft.
• C) speed up the click-through process with advanced technology.
• D) have a say in the kind of products and services they buy, the information they receive, and even the prices they pay.
• E) comparison shop with the prices of competitors alongside those of the firm.

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Definitions:

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

International Travel

The act of moving from one country to another for purposes ranging from business, pleasure, or education.

Expatriates

Individuals who live outside their native country, often for work reasons.

Home Country

The nation where a company is headquartered or an individual's country of origin.