Nike Is a Recognized Innovator in the Use of ________

question 147

Multiple Choice

Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NIKEiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

• A) wikis
• B) cookies
• C) bot
• D) collaborative filtering
• E) choiceboards

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Definitions:

Receiver

In communication, the receiver is the person or entity who receives the message sent by another party or the sender.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often at the expense of other cultures or ethnicities.

Standards

Agreed-upon criteria or norms used to measure quality or establish expectations.

Groups

Collections of individuals who interact and communicate with each other, shared by common interests or goals.