When You View a Selection at Amazon

question 126

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought...," you are seeing the application of

• A) choiceboards.
• B) adaptive selling.
• C) multichannel marketing.
• D) personalization.
• E) collaborative filtering.

---

Definitions:

Schizophrenia

A severe mental disorder characterized by distorted thoughts, perceptions, emotions, language, sense of self, and behavior.

SSRIs

Short for Selective Serotonin Reuptake Inhibitors, a class of drugs commonly used in the treatment of depression and anxiety disorders by affecting serotonin levels in the brain.

Serotonin

A neurotransmitter associated with regulating mood, appetite, sleep, memory, and learning; imbalances are linked to depression and anxiety disorders.

Synapses

Junctions between two nerve cells, where impulses pass by diffusion of a neurotransmitter.