Internet-Enabled Technology Employed in Transmitting Information from Marketer-To-Consumer, Consumer-To-Consumer, and Consumer-To-Marketer

question 13

Multiple Choice

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as

• A) customerization.
• B) viral marketing.
• C) communication.
• D) spam.
• E) buzz.

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Definitions:

Barnum Effect

The phenomenon where individuals believe that vague, general personality descriptions accurately apply specifically to them.

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of their relationship.

Statistical Relationship

The association or connection between two or more variables, which can be determined through statistical analyses.

Negative Correlation

A statistical relationship between two variables where one variable increases as the other decreases.