Which of the Following Statements Regarding Telemarketing Is Most Accurate

question 17

Multiple Choice

Which of the following statements regarding telemarketing is most accurate?

• A) Shopping bots are computers that place automated or "robo" (i.e., robotic) telemarketing calls.
• B) Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
• C) Telemarketing has become more effective as a result of the National Please-Do-Call registry legislation.
• D) Consumer privacy, industry standards, and ethical guidelines have become important issues.
• E) Many firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

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Definitions:

Service Hours

A measure of the amount of labor time or effort that is provided by a company as a service.

Percentage Change

A mathematical calculation that indicates the degree of change over time, expressed as a percentage.

Price Decrease

A reduction in the monetary amount that consumers are required to pay to acquire a good or service.

Unit Sales

The total number of individual items or units that are sold within a specific period.