A Markup Refers to

question 135

Multiple Choice

A markup refers to

• A) the difference between the final selling price and how the customer values the product.
• B) selling brand-name merchandise at lower than regular prices.
• C) the amount added to the cost the retailer paid for a product to reach the final selling price.
• D) the difference between the retail cost and initial selling price.
• E) the reduction in retail price, usually expressed as a percentage equal to the amount reduced, divided by the original price, and then multiplied by 100.

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