The Key Goal for Retailers in the Accelerated Development Phase

question 159

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

• A) recover start-up costs.
• B) establish a dominant position in the fight for market share.
• C) delay entering the decline stage of the retail life cycle.
• D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
• E) establish a retail concept that is a sharp departure from existing competition.

---

Definitions:

Dual Federalism

A political arrangement in which state and national governments are seen as distinct entities providing separate spheres of governance, with little overlap.

Sponge Cake

A light, fluffy cake made with eggs, sugar, and flour, often served as a dessert or with tea.

Layer Cake

A metaphor often used in political science to describe a clear-cut division of responsibilities and powers among different levels of government, similar to the distinct layers in a layer cake.

Fruit Cake

A dense cake made with chopped candied fruit, nuts, spices, and sometimes soaked in spirits, often served during the holiday season.