Marketing Channels Help Create Value for Consumers Through Four Utilities

question 265

Multiple Choice

Marketing channels help create value for consumers through four utilities. These utilities are

• A) product, price, promotion, and place.
• B) form, function, risk-taking, and selling.
• C) time, place, form, and possession.
• D) transactional, logistical, facilitating, and marketing.
• E) buying, selling, storing, and transporting.

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Definitions:

Buying Center

A group of individuals within an organization who are responsible for making decisions about which products or services the organization purchases.

Majority Vote

A decision-making process where the option receiving more than half of the votes is chosen or deemed accepted.

Buying Center

A group of individuals within an organization who participate in the decision-making process of purchasing goods or services.

Initiator

The buying center participant who first suggests buying the particular product or service.