Enhancing a Product or Service to Make It More Appealing

question 296

Multiple Choice

Enhancing a product or service to make it more appealing to buyers is ________ utility.

• A) time
• B) place
• C) possession
• D) form
• E) transactional

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Definitions:

Coupons

Vouchers or codes that offer consumers a discount or rebate when purchasing a product or service.

Federal Trade Commission

A U.S. government agency responsible for protecting consumers and enforcing antitrust law to ensure fair competition in the marketplace.

Pure Monopoly

A market structure where a single company is the sole provider of a product or service, facing no direct competition.

Market Share

The proportion of total sales in a market or industry attributed to a specific company during a defined time frame.