As the Number of Intermediaries Between a Producer and Buyer

question 292

Multiple Choice

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

• A) variety.
• B) scope.
• C) depth.
• D) scale.
• E) length.

---

Definitions:

Pepsi

A global brand of carbonated soft drinks produced and manufactured by PepsiCo.

Marginal Utility

The extra pleasure or advantage gained by using an additional unit of a product or service.

Total Utility

The total satisfaction or benefit received by consuming a product or service.

Budget Line

A graphical representation showing all possible combinations of two goods or services that a consumer can afford with their income, given the prices of the goods.