Indirect Channels for Consumer Products

question 63

Multiple Choice

Indirect channels for consumer products

• A)occur when one firm's marketing channels are used to sell another firm's products.
• B)include producers and end users dealing directly with each other.
• C)include intermediaries that are between the producer and consumer and perform numerous channel functions.
• D)are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E)occurs when a retailer sells its product in a store and on the Internet.

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Definitions:

Payee

A person who receives a payment.

Third-Party Check

A check made out to one recipient and given in payment to another, as with one made out to a patient rather than the medical practice.

Health Insurance Company

A firm that offers plans and policies that cover the costs of medical care, including treatments, surgeries, and sometimes prescription drugs.

Drawer

A sliding storage compartment that is part of a piece of furniture such as a cabinet or desk.