A Small Electronics Company Has Begun Production of a Small

question 92

Multiple Choice

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products?

• A) use its established indirect marketing channel
• B) distribute directly to mass market consumers
• C) distribute through agents that sell to specialty electronics stores that will feature the new line
• D) sell directly to specialty electronics stores that will feature the new line
• E) establish its own chain of electronics retail stores