A Direct Marketing Channel Refers to

question 111

Multiple Choice

A direct marketing channel refers to

• A)the distribution of products and services directly from the manufacturer's production site to end users.
• B)the traditional chain of distribution from manufacturer to retailer to consumer.
• C)the use of agents that represent a single producer and are responsible for the entire marketing function of that producer.
• D)a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
• E)a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

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Definitions:

Goods-in-bailment

Refers to personal property that has been delivered into the hands of another for custody or performance of some service, without transfer of ownership.

Economic Interest

A vested interest in financial gains or losses, typically relating to investments, ownership, or participation in business ventures or market activities.

Risk of Loss

The potential that an investment or transaction may result in loss, attributed to various factors.

CIF

Cost, Insurance, and Freight, a trade term requiring the seller to arrange for the carriage of goods by sea to a port of destination, and provide the buyer with the documents necessary to obtain the goods from the carrier.