Rather Than Compete with Large Greeting Card Companies for Shelf

question 97

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

• A) a strategic channel alliance
• B) multichannel distribution
• C) parallel distribution
• D) dual distribution
• E) direct distribution

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Definitions:

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