An Administered Vertical Marketing System Is a Marketing System

question 126

Multiple Choice

An administered vertical marketing system is a marketing system

• A) that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
• B) that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
• C) that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
• D) in which a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members.
• E) that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.

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Definitions:

Concentrating

Focusing one's attention or mental effort on a specific object, task, or activity to the exclusion of everything else.

Self-Discipline

The ability to control one's feelings and overcome one's weaknesses; the ability to pursue what one thinks is right despite temptations to abandon it.

To-Do List

A list of tasks or activities that need to be completed, often used as a productivity tool to organize and prioritize work.

Digital Technology

The branch of technology dedicated to creating, storing, and processing data in digital form, encompassing computers, smartphones, and the internet.