Buyers Are Interested in Having Numerous Competing and Complementary Items

question 183

Multiple Choice

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

---

Definitions:

Formal Informal Communication

Describes the two spectrums of communication in organizations; formal communication follows official channels and protocols, whereas informal communication occurs spontaneously and without organizational hierarchy.

Written Rules

Formal regulations or guidelines that are documented and established for governance or conduct.

Democratic Leadership

A leadership style in which members of a group take a more participative role in the decision-making process.

Power And Authority

The capacity to influence or direct people's behavior and the legitimate right to make decisions and enforce obedience.