Which of the Following Statements Regarding Odd-Even Pricing Is Most

question 13

Multiple Choice

Which of the following statements regarding odd-even pricing is most accurate?

• A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
• B) Odd-even pricing can be used in conjunction with a skimming pricing strategy, but should not be used with a penetration pricing strategy.
• C) Odd-even pricing does not work if the product is health care-related.
• D) Overuse of odd-even prices tends to mute its effect on demand.
• E) Odd-even prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.

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Definitions:

Stimulus

Any event or situation that evokes a response from an organism.

Deepest Level

The most profound, innermost, or intense part or aspect of something.

Analyzing

The process of breaking down complex information or problems into smaller, more manageable parts to understand or solve them.

Amygdala

A almond-shaped mass of nuclei located deep within the temporal lobe of the brain, involved in processing emotions such as fear and pleasure.