Price Is

question 262

Multiple Choice

Price is

• A) the value assigned to the exchange of products and services for other products and services.
• B) the value judgment made by both the buyer and seller regarding an item's worth.
• C) the money or other considerations (including other products and services) exchanged for the ownership or use of a product or service.
• D) the value assessed for the benefits of using a product or service.
• E) the highest monetary value a customer is willing to pay for a product or service.

---

Definitions:

Behavioral Technology

The application of psychological principles and techniques to influence human behavior in practical, real-world settings.

Skinner

A psychologist known for his theory of operant conditioning, emphasizing the role of reinforcement in behavior modification.

Shaping

A method of operant conditioning in which successive approximations of a desired behavior are reinforced until the exact behavior is achieved.

Reinforcer

In operant conditioning, any event that strengthens the behavior it follows.