Value Pricing Is

question 38

Multiple Choice

Value pricing is

• A) the ratio of perceived benefits to price.
• B) the money or other considerations exchanged for the ownership or use of a product or service.
• C) the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
• D) the ratio of price to perceived benefits.
• E) the list price minus incentives and allowances plus extra fees.

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