Figure 11-2 -Figure 11-2 Above Represents the Four Approaches to Selecting an Selecting

question 179

Multiple Choice

Figure 11-2
-Figure 11-2 above represents the four approaches to selecting an appropriate price level. Box C includes target profit and target return on sales so it represents which approach?

• A) demand-oriented approach
• B) profit-oriented approach
• C) competition-oriented approach
• D) cost-oriented approach
• E) results-oriented approach

---

Definitions:

Naturalist Intelligence

One of Howard Gardner's multiple intelligences, characterized by an ability to recognize, categorize, and draw upon certain features of the environment.

Existential Intelligence

The capacity to ponder deep questions about human existence such as the meaning of life, why we die, and how we got here.

Convergent Thinking

A cognitive approach involving the bringing together of different ideas to determine the single best solution to a given problem.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a fundamental mechanism for understanding complex scenarios.