Trading Down Refers to ________ When Repositioning a Product

question 345

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) decreasing the amount of product carried as inventory
• C) limiting the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

---

Definitions:

Maryland

A state located in the Mid-Atlantic region of the United States, notable for its rich history and as the home of the Chesapeake Bay.

Uprising Of 1622

A significant conflict between Indigenous American peoples and English colonists in Virginia, also known as the Powhatan Uprising, leading to the early settlers' struggle for survival.

Balance Of Power

A principle in international relations that aims to prevent any one nation or group of nations from becoming too strong.

Colonial Manifestation

The physical and cultural expressions of colonialism, including the establishment of colonies that impose foreign governance, culture, and economic practices.