Which of the Following Statements Regarding Gatorade's Branding Is Most

question 77

Multiple Choice

Which of the following statements regarding Gatorade's branding is most accurate?

• A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
• B) Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution.
• C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
• D) Gatorade has used the same packaging since the product debuted in 1965.
• E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.

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Definitions:

Organizational Politics

The activities and behaviors within an organization aimed at acquiring, developing, and using power and other resources to obtain one's preferred outcomes.

Resource Allocation

The process of assigning available resources, such as time, money, or personnel, to specific tasks, projects, or priorities.

Organizational Politics

The use of power and social networking within an organization to achieve changes that benefit the individual or a group, often at the expense of others.

Organizational Citizenship

Behavior by an employee that is above and beyond their basic job requirements, aimed at benefiting the overall organization.