During the Maturity Stage of the Product Life Cycle, Profit

question 330

Multiple Choice

During the maturity stage of the product life cycle, profit declines primarily because

• A) there are fewer and fewer competitors in the market.
• B) promotional expenditures increase.
• C) production costs increase the more a firm has to manufacture the same product.
• D) there is fierce price competition among sellers.
• E) more consumers enter the market seeking bargains.

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Definitions:

Operant Conditioning

A conditioning technique that aims to modify behavior magnitude by employing reinforcement strategies or punishment tactics.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Variable-Ratio Schedule

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.

Fixed-Interval Schedule

A type of reinforcement schedule in operant conditioning where rewards are delivered at fixed time intervals, provided the correct response is made.