Which of the Following Occurs During the Decline Stage of the Product

question 321

Multiple Choice

Which of the following occurs during the decline stage of the product life cycle?

• A) Sales drop.
• B) Flanking product lines are added.
• C) The product becomes less vulnerable to changes in the marketing environment.
• D) Promotional support is increased.
• E) Competition becomes intense as more competitors enter the market.

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Definitions:

Frustration-Aggression Principle

A psychological theory suggesting that frustration often leads to aggressive behavior, as aggression is a consequence of blocked, expected goals.

Scapegoat Theory

A theory suggesting that prejudice offers an outlet for anger by providing someone to blame.

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