Your Product Has Been Suffering from Steadily Eroding Sales

question 307

Multiple Choice

Your product has been suffering from steadily eroding sales. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step?

• A) Delete the product from the line.
• B) Retain the product, but reduce its marketing costs.
• C) Stimulate primary demand.
• D) Stimulate selective demand.
• E) Rebrand the product.

---

Definitions:

Adaptive Coping

Strategies used to adjust to stressors in a healthy and constructive manner.

Catharsis

The release of emotional tension.

Denial

A psychological defense mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality.

Displacement

A defense mechanism where an individual redirects a negative emotion from its original source to a safer target.