As Product Adopters, Innovators

question 281

Multiple Choice

As product adopters, innovators

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, higher educated, and use multiple information sources.

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Definitions:

Pledge Funds

Investment funds where investors commit capital to be called upon by the fund managers as investment opportunities arise, typically used in real estate and private equity.

Limit Expenditure

Strategies or practices aimed at restricting the amount of money spent on specific goods, services, or activities.

Sole Proprietorship

A business structure where a single individual owns, manages, and is personally responsible for all aspects of the business.

Maximum Management Flexibility

The ability of managers to adapt quickly and effectively to changing conditions or opportunities in the business environment.