As Product Adopters in the Diffusion of Innovation, Members of the Early

question 259

Multiple Choice

As product adopters in the diffusion of innovation, members of the early majority

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, highly educated, and use multiple information sources.

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Definitions:

Supportive Leadership

A leadership style that emphasizes showing concern for employees' well-being, and is characterized by encouraging participation and valuing individuals' inputs.

Participative Leadership

A leadership style where decision-making is shared among group members, promoting collaboration and inclusivity.

Transactional Leadership

A leadership style focused on routine transactions, including reward and punishment, to motivate employees towards achieving established goals.

Achievement-oriented Leadership

A leadership style focused on setting challenging goals, emphasizing excellence, and showing confidence in the abilities of team members.