According to the Concept of the Diffusion of Innovation, Consumers

question 121

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are deliberate adopters with many informal social contacts are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Arbitrator

A neutral third party chosen to resolve disputes between parties, who makes decisions that are usually binding.

Fact-finding

The process of gathering facts through research or investigation, often used in disputes to establish an objective basis for negotiations or decisions.

Concessions

Compromises or adjustments made by one party in a negotiation, typically involving the relinquishment of certain demands or conditions to reach an agreement.

Economic Strike

A stoppage of work by union members to protest against economic conditions such as wages, benefits, and working hours, rather than workplace rights or unfair labor practices.