According to the Concept of the Diffusion of Innovation, Consumers

question 106

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are skeptical and with below average social status are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Oedipus Complex

A psychoanalytic theory that describes a child's feelings of desire for their opposite-sex parent and jealousy toward their same-sex parent.

Psychoanalytic Theory

A theory of personality organization and the dynamics of personality development that guides psychoanalysis, developed by Sigmund Freud.

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in decision making, planning, problem-solving, self-control, and moderating social behavior.

Amygdala

A region of the brain involved in emotional processes, including fear and pleasure responses.