Several Factors Explain Why a Consumer Would Be Reluctant to Adopt

question 160

Multiple Choice

Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when

• A) there are physical, economic, or social risks.
• B) there are cultural differences.
• C) the financial commitment is too great.
• D) there is no incentive to change.
• E) the product is not consistent with existing habits.

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