Which of the Following Quotes from a New-Product Adopter Would

question 212

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

• A) "But I feel self-conscious wearing this."
• B) "What if I can't make the monthly payments?"
• C) "I don't want to try this if it means I have to swallow it with milk."
• D) "Big deal, the only difference is the shape of the package."
• E) "Sure I'll try it; why not!"

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Definitions:

Charge Price

The action of setting a specific amount of money as the cost for a product or service.

Profit Margin Percentage

A financial metric that measures the amount of net income generated as a percentage of revenue.

Marketing Strategy

A business's overall plan for reaching potential consumers and turning them into customers of their products or services.

Target Market

A rephrased term for a specific segment of consumers identified as the intended recipients of a marketing message or campaign.