Managers Often Use Two Special Measures to Help Identify Strong

question 295

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. These are the CDI and the BDI, which stand for

• A) comprehensive demographic inventory and brand designation information.
• B) consumer demographic index and buyer demographic inventory.
• C) category development index and brand development index.
• D) consumer development index and brand development inventory.
• E) category development index and buyer development inventory.

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Definitions:

Price Elasticity

Price elasticity measures how much the quantity demanded of a good responds to a change in its price, indicating the sensitivity of consumers to price changes.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price within a specified period.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with elasticity greater than one indicating a high responsiveness.

Sales

The total number of goods or services sold within a specific time period.