A Contractual Agreement Whereby One Company (Licensor) Allows Its Brand

question 215

Multiple Choice

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as

• A) co-branding.
• B) generic branding.
• C) reseller licensing.
• D) mixed branding.
• E) brand licensing.

---

Definitions:

Overcome

To successfully deal with or gain control of something difficult.

Security Interest

A legal right or claim on assets granted to a creditor to secure the repayment of a loan, ensuring the asset's availability for seizure in case of default.

Lease

A contractual agreement where one party (the lessor) grants another party (the lessee) the right to use an asset for a specified period in exchange for payment.

Electronic Commerce

The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.