A Good Brand Name Has Several Characteristics, Including That It

question 184

Multiple Choice

A good brand name has several characteristics, including that it should

• A) avoid a humorous connotation.
• B) be simple and emotional.
• C) suggest but not copy entirely the leading brand.
• D) be patented.
• E) easy to spell and pronounce.

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Definitions:

Achievement Motivation

A psychological feature that drives individuals to pursue and attain goals or accomplishments.

McClelland

David McClelland, a psychologist known for his work on motivation, particularly the theory of needs which includes the need for achievement, power, and affiliation.

High Standards

Expectations or criteria that are considerably above average in terms of level, quality, or performance.

Fear of Failure

An intense worry or apprehension about not meeting a set standard or achieving a desired outcome, often leading to avoidance of challenging tasks.