Multibranding Refers to a Branding Strategy in Which a Firm

question 325

Multiple Choice

Multibranding refers to a branding strategy in which a firm

• A) gives each product a distinct name as a method to appeal to various target markets.
• B) uses different brand names for the same product across multiple countries.
• C) uses one name for all its products in a product class, though each is intended for a different market segment.
• D) produces products but sells them under the brand name of a wholesaler or retailer.
• E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications.

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Definitions:

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