To Better Connect with Its Customers by Providing Functional and Aesthetic

question 96

Multiple Choice

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

• A) gave the products a more interesting brand personality
• B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C) engaged in a co-branding effort with Blue Bell ice cream
• D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E) created a patented resealable opening in the bag for easy access and to maintain freshness

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Definitions:

Synapse

The junction between two neurons, where nerve impulses are transmitted from one to the other.

Sodium

A chemical element, symbol Na, that is a highly reactive metal and an essential mineral for living organisms.

Potassium

A chemical element with symbol K and atomic number 19, essential for various bodily functions including neural activity and muscle contraction.

Cognitive Processes

Mental activities involved in acquiring, processing, and storing knowledge, such as perception, memory, and reasoning.