To Help Consumers Assess and Compare Services, Marketers Try to Make

question 238

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent with expectations or promises.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Starvation Diet

A starvation diet refers to a severely restrictive eating plan that significantly reduces calorie intake, often leading to malnutrition and health issues.

Caloric Reduction

This term involves the decrease in the amount of calories consumed with the intention of achieving health benefits such as weight loss or longevity.

Metabolism

The set of life-sustaining chemical reactions in organisms, allowing for the growth, reproduction, maintenance of their structures, and response to environments.

Dual-Center Theory

The hypothesis that one area in the lateral hypothalamus is the “on” center, the initiator of eating, while another area in the ventromedial hypothalamus is the “off” center, the terminator of eating. Current evidence indicates that although these brain regions are crucial for eating, the regulation of eating also involves other circuits.